Veronica Cianfrano

"Burying The Old Mes" Veronica Cianfrano

The fear of forgetting and being forgotten is practically universal. I am interested in how contemporary communication and digital photography have altered our memories, social interactions, and psychology. I use this connecting thread of memory to establish an emotional connection to the viewer by incorporating objects and images that are loaded with nostalgia or sentimentality. Aesthetic references to memory, degradation, ephemera, and family photographs are common themes in my layered, multi-media works. As I often comment on the negative psychosocial impact of public, global, digital communication, I tend to create large-scale installations that encourage viewer interaction with the space and each other. It is my hope that these interactions help reinforce a physical and emotionally responsible connection to each other and the space around us.

Veronica Cianfrano is a multimedia artist who has been examining “the communication break down” through photographic images and memories of her familial ties and through our current reliance on digital communication. Her work serves as a display for these vignettes of examination whether it be through memory decay, new meanings found in old footage, or the effects of the news media on our state of mind. Since receiving her MFA from the University of the Arts in 2010, Veronica Cianfrano has served as both Co-Founder and Curator for Manifesto-ish and Champions of Empty Rooms. She has also served as a Mentor and Teacher for pre-college and college level art students as well as professional artists.